A logo is not a brand
Many businesses think branding means getting a logo made. The logo is one piece. Your brand is everything a customer sees and feels: the colours on your shop board, the font on your visiting card, the style of your Instagram posts, the way your invoice looks, even the tone of your WhatsApp replies. When all of these match, people recognise you instantly and trust you a little more each time. When each one looks different, you look like five small businesses instead of one solid one.
We design the full set and give you clear rules for using it, so that whoever makes your next poster, you, your printer or your cousin, it still looks like you.
Logo ko kheench kar bada karna design nahi hai. Woh sirf logo ko takleef dena hai.
What goes into a brand kit
Logo set
Main logo, a compact icon for small spaces, and versions for light and dark backgrounds, each in colour and in single colour.
Colour palette
Two or three main colours and a few supporting ones, with exact codes for screen and for print, so the orange is the same orange everywhere.
Typography
One or two fonts for headings and text, with sizes and spacing, including a free alternative for everyday documents.
Stationery
Visiting card, letterhead, invoice template, envelope and email signature.
Social media templates
Editable layouts for posts, stories and highlights, so every post matches without starting from zero.
Brand guide
A short PDF that shows how to use everything correctly, and what never to do with the logo.
Logo rules, the funny and painful version
We have seen every possible crime committed against a logo. The brand guide exists to prevent these.
Please never
- Stretch the logo to fill the space
- Put it on a busy photo where nobody can read it
- Change its colours for each festival
- Add a shadow, glow or 3D effect "to make it pop"
- Screenshot it from WhatsApp and send it to the printer
Always
- Scale it in proportion, corner to corner
- Keep clear space around it
- Use the version made for that background
- Use the approved colours and fonts
- Send the printer the original vector file
How a logo gets designed
Brief
A conversation about your business, customers, competitors and taste. We ask which logos you like and, just as usefully, which you cannot stand.
Research and direction
We study your market so the logo stands apart from competitors instead of blending in. You see mood boards showing two or three possible directions.
Concepts
We present a small number of distinct logo concepts, each shown on a card, a signboard and a phone screen, so you can judge it in real life and not just on a white page.
Refinement
You choose one concept. We refine the shapes, spacing, colour and type through agreed rounds of changes until it is right.
Brand kit
The chosen logo is extended into colours, fonts, stationery and templates.
Handover
You receive every file, organised in folders, with the brand guide. All rights transfer to you on final payment.
Everyday design work
Once the brand is set, there is always something to design. We handle the regular flow as well, on a per-item or monthly basis.
- Social media posts, carousels, stories and reel covers
- Festival and offer creatives
- Brochures, flyers, catalogues and menus
- Banners, standees and hoardings
- Packaging and labels
- Presentations and company profiles
- Website banners and ad creatives
The files you receive, and what each is for
A common headache: the printer asks for a "CDR or AI file" and all you have is a blurry JPG. We give you every format you will ever be asked for.
| File | Use it for | Good to know |
|---|---|---|
| AI / EPS / SVG | Printing, signboards, embroidery, any size | Vector files. Can be enlarged to hoarding size without blurring. |
| Sending to printers and vendors | Opens on any device, keeps quality. | |
| PNG | Websites, social media, documents | Transparent background, sits on any colour. |
| JPG | Quick sharing on WhatsApp and email | Small file, solid background, not for large prints. |
Print is different from screen
A design that glows on a phone can look dull on paper, because screens mix light in RGB and printers mix ink in CMYK. Bright neon greens and electric blues are the usual victims. We prepare print files in the correct colour mode, with bleed and safe margins, at the right resolution, so the card in your hand matches the design you approved. If your printer has a specific requirement, share it and we will set the file to match.
Starting fresh or refreshing an old brand
If you are a new business, we build the identity from zero. If you have been around for years, a complete change can confuse loyal customers. In that case we usually recommend a refresh: keep what people recognise, such as the name style or a key colour, and clean up everything around it. Your old customers still know it is you, and new customers see a business that looks current.
What we need from you to start
Good design starts with good information. Before the first sketch we ask for a few things: your business name exactly as it should appear, a line about what you do, who your customers are, two or three competitors, and any colours or styles you love or hate. If you already have a logo, send whatever files you have, even a photo of the signboard. The clearer the brief, the fewer rounds of changes, and the sooner you have something you are proud to print.
How design work is priced
Logo and brand kit projects are quoted as a fixed package based on how much is included. Ongoing design is charged either per item or as a monthly plan with a set number of creatives. In both cases the number of concepts and revision rounds is written into the quote, so both sides know what to expect.
Questions about design and branding
How many logo options will I see?
Typically two or three well-developed concepts, each quite different from the others. A few strong options are more useful than twenty rushed ones.
Who owns the logo?
You do. After final payment all rights and all source files are transferred to you.
Can you redraw my old, blurry logo?
Yes. We recreate it as a clean vector file so it can be printed sharply at any size.
How long does a logo take?
Usually one to two weeks from the brief to final files, depending on how quickly feedback comes back.